In order for dentists to sustain and grow their practice they need to implement a comprehensive marketing plan that includes content strategy, blogging and email marketing. Fliers, blanket emails and relying on personal referrals for new business as your primary marketing strategy is not enough.
Having an online presence is especially critical in this highly competitive and sometime oversaturated dental market. If you want to build your practice, follow these three effective strategies today and see your dental practice thrive.
Write great content, but use it strategically.
Writing great content is a great place to start but you need to use it strategically. Understand your user base and create content they want to read. Creating a social media scheduling plan and taking advantage of Google Analytics to find out more about your customers are great ways to start.
Social media is a great way to create a sense of community and connect with existing patients and potentially new ones. Use social media platforms like Facebook and Twitter to share fun and informative videos about dental care, the latest gadget your acquired for your practice, or images from the 5k race members of your team ran to raise money for a local charity. Don’t forget to link back to your website on all your social media posts so readers can easily make an appointment, check out what else you offer, or call for a consultation.
Blog to engage with potential and existing clients and build trust
If you think blogging is overdone or blogging isn’t for dentists, think again. A dental blog that delivers rich content is a great way to build your online presence. It is also a great vehicle to build trust from your current and prospective patients. You can share everything from introducing new staff to sharing engaging animated videos or infographics for your younger patients that teach them how to brush their teeth or help reduce the anxiety so many children have before their visit to the dentist. Not only are blogs a great way to educate your community, but they are also an effective way to drive traffic to your website. Every time you post a new blog (which should be often), share it on social media. The more you blog, the greater the chance it will be retweeted or shared with a new client base driving even more traffic to your practice.
Personalize your emails
Your client’s inboxes are full of incoming emails so make sure that your email newsletters are personalized and offer content your clients actually want to read. For example, if your patient has children you might think about including information on the top five toothpastes for kids, helpful ways to reduce the fear of visiting the dentist, or even creative bed-time stories about “tooth fairy encounters.” The majority of your emails will be read on mobile phones so don’t forget to create mobile-friendly emails, (read here for tips on how to optimize emails for mobile). Think about sending a monthly email rather than several a week to ensure your patients don’t feel overloaded by emails. Don’t forget to add links to your website by making your logo clickable and add call-to-action buttons making it is easy for users to call your office, share the email on Facebook, or make an appointment. These simple tweaks create functional and intuitive experiences for your users, which in turn makes for happy patients.
Luminary Digital has a proven track record of creating tailored and effective marketing plans for small businesses and dental practices. By utilizing our unique and established strategies, we can help you create highly successful marketing campaigns for your dental practice. Contact us today for more information on how we can help.
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