The client had the goal of reaching New York Times Best Seller status upon release of their new book. Luminary Digital helped with promotion and awareness with a timely and responsive blogger outreach campaign.
The blogger outreach campaign achieved set goals:
- 14 mom blogger posts were published (initial target was 10)
- The infographic was shared extensively over multiple platforms including Facebook, Pinterest and Twitter
- Gained insightful feedback on the book for use by the client
- Extensive social media promotion achieved with cross promotion over several channels
- Increased the client’s social reach via increased Facebook and Twitter presence
- The client’s book reached New York Times Best Seller status
The client was able to share this extensive coverage across all of their publicity outlets therefore extending brand awareness and familiarity among their target demographic.
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