Luminary Digital was engaged to develop and execute a national brand amplification strategy for a product launch. A primary objective of the campaign was to identify and develop targeted micro markets for the client.
- 172,856,892 total impressions
- 16,406,996 people reached
- Produced highest activity level on the platform
- Engaged and managed brand ambassadors that proved highly influential and increased product traction
- Drove over 18 million impressions during a 1-hour live social media event
Our work produced the most activity and engagement to date for the platform. We garnered over 172 million impressions through online channels during the course of the campaign. We exposed a vibrant new audience group to the product and nurtured relationships that will translate into long-lasting product use. The campaign exceeded target goals and the overall success of this program elevated the product status across all channels.
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