A local dental office wanted an authentic, valuable way to create more of a connection with their patients. The goals were three-fold: 1) To educate the patients on the full breadth of services, 2) keep patients updated on news around the practice, and 3) create a funnel for new patient lead generation.
The email program we created:
- Drove traffic to their website
- Increased new patient referrals
- Inspired patients to inquire about add-on cosmetic treatments which increased the number of patient out-of-pocket services for the practice
Within 3 months we were able to report an open rate of 41.4% and click through rate of 9.1% vs the industry rate open rate of 22.8% and click through rate of 2.6%.
“People are definitely reading and loving the content in the emails! We now regularly have patients come into the office commenting on what they read and asking for more info on services they didn’t know we offered. Our new patient referral rate increased within the first few months!”
Want to know how we did it? Contact us!