The client needed to test the latest release of their platform with a targeted group of moms to prove viability and functionality.
The focus group included 10 highly vetted participants – each contributing valuable feedback for the client.
- Discovered additional functionality for platform
- Found key user interface needs
- Viewed customer data in real time
- Identified most efficient future marketing initiatives
Due to the results of the focus group, the client was alerted to several needs that included a slight pivot of how they were planning to market the platform and reach their target audience. They immediately decided to re-evaluate and make significant changes to the platform and offerings before taking it live, thus saving valuable time and money.
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