The client was looking to rebrand its product and needed to gain insight and guidance on messaging, product features, branding, and packaging efforts to enhance sales within the mom market.
The survey was completed by a qualified set of moms in the target demographic with a focus on socially engaged mothers with young children.
The survey identified the following:
- 103 survey respondents
- Key competitors in the space
- Preferred packaging options
- Messaging and product taglines
- Ideal product features
Due to the results of this effort, the client was able to make key branding decisions based on feedback from their target demographic.
Want to know how we did it? Contact us!