The client was looking for a strategic partner with an audience sizable enough to add noticeable amplification to their current 89,100 followers for a pivotal 4th quarter Twitter Chat promoting holiday photo gift ideas. Luminary Digital proved to be the perfect choice. The main goal of the holiday-focused Tweet Chat was to promote the client’s new mobile app and holiday photo promotion.
The Tweet Chat was a resounding success with exceptional engagement and interaction:
- Generated over 18.6 million impressions
- Reached a unique audience of over 437,237
- A total of 1,977 tweets, which included:
- 217 original tweets
- 864 @message tweets
- 852 retweets
- Contributor followings averaged 4,125
The Tweet Chat raised awareness of the client’s app to a large targeted audience and drove new downloads. In addition, the holiday photo promotion received increased exposure and continued traction through the extended Twitter reach.
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