What makes working with us different? We are marketing analysts first, and we will optimize your paid ad strategy based on that expertise. We provide copy improvements that will convert. We look at your paid ad efforts in conjunction with all of your other marketing efforts. These strategies are not exclusive of each other – to give you maximum ROI, they must work cohesively. We are a Google Partner which means we are Google Ads & Analytics certified. We understand how to create a strategy where all these pieces are aligned an a smart, effective way.
You’ve heard it before and it’s true now more than ever; content is King. To produce a constant stream of relevant, sharable content to your audience, we offer extensive industry-specific research to guide your content marketing decisions ensuring all communication is executed in a meaningful way through your social media to your networks.
The goal of every off-site marketing effort should be to drive traffic back to your website. Once on your site, you are in a much better position to learn about your users through your analytics. Getting them to your website is only the one piece of the puzzle; keeping them there is another and the landing page is a critical part of this journey. Landing pages are a page designed to align directly with the ad or promotional copy that you are using in social media or search ad networks (Google and Bing). If a user doesn’t see what they were expecting at the end of their click they are likely to leave. Don’t let your efforts go to waste.
Did you know that Google Analytics doesn’t automatically track conversions? Conversion tracking needs to be set up and goals assigned in Google Analytics in order to get the most out of your analytics data. We can make decisions around what conversion points should be tracked and then get the tools in place to track them. Think of what you will do with all these new insights!