Move Your Business Online
Do you need to move your business presence more online? Or add more functionality to your current website? No matter what your business is, it can be moved online pretty quickly. Here’s how to do it:
Step 1: Build Your Website
First selecting the best platform for your business. For e-commerce, we recommend the Shopify platform, and for all other businesses we recommend WordPress. Both platforms are user-friendly, so once the site is built, learning how to operate it will be easy.
Then there’s the nitty gritty details of website building like: domain name, SSL certificate, design, technology, and any other details required to get your site up an running. Need a hand? Give us a call, we can quickly walk you through the steps needed.
Step 2: Craft Great Content
Content is one of the key components for building your online business. When created and displayed successfully, it will ensure that your audience understands your value proposition.
You’ll need to develop meaningful content for your website and put together a plan to keep your content fresh moving forward. Selecting the right keywords for your site’s SEO (Search Engine Optimization) can determine how it stands out in search results. Your content must match and genuinely support the keywords for which you want to rank.
Step 3: Highlight Your Product Or Service
Whatever your product or service, you’ll want it to be front and center on your website. We recommend having a solid, concise description of what you offer in the first place visitors will see on your homepage. Typically, this can be an overlay on a hero image, slider or video.
Doing some competitive research and analysis can really help with this. What are your competitors doing well? What questions might people have when they land on your site?
Each product or service on your site should have a high-quality image and description. To guarantee your product stands out, you’ll want stunning images to make sure your products look their best.
Step 4: Optimize Your Site For SEO
As advancements in technology continue to develop, users expect more from the websites they visit. When websites don’t respond accordingly, potential customers can get frustrated and drop off. This is why optimizing your site for speed and performance is another crucial part of building an online business.
Step 5: Promote Your Online Business
Once your website is created, you’ll need to get the word out. Create a plan to stay in touch with your current customers and find new ones through email marketing, social media and content strategy. Think about what makes your company unique and find ways to leverage that messaging consistently in all of your communications.
No matter what your business is, we can help turn it into an online business quickly. We can work with you on pricing in this unique time. Talk to us, tell us what you need. We’ll help you figure it out, we’re here for you!
About the Author
Keri Stafford is Director of Marketing & Operations at Luminary Digital. She can find a reason to use a spreadsheet for just about anything and is so obsessed with content marketing that she won’t stop talking about it. Tweet to Keri: @keristafford