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Our result-driven marketing solutions include:

SOCIAL MEDIA STRATEGY & MANAGEMENT

Last year the volume of messages sent from consumers to companies through social media channels increased by 21%. Being active in social is no longer a choice for an established business. People not only expect information about products and services to come to them but they also expect an immediate response when they communicate with a company through these channels. Social media is a way to establish a brand personality, connect on a deeper level with your customers, then manage and foster these valuable relationships until they become champions of your brand.

Currently, Facebook has over 1 billion active users per a month and Twitter has 255 million users. That’s a lot of potential customers! Converting a new customer is highly dependent on being at the right place and time when the need for your product or service arises. We take the guesswork out of how, when, and where to connect with your target audience. Then we educate them on what makes you unique in your industry. Voila! Watch your business grow!

Social Media Strategy & Planning

Our team of social media veterans will develop a strategy and plan based on your company needs. We offer social media packages that are custom crafted to match your business goals.

Content Research

You’ve heard it before and it’s true now more than ever; content is King. To produce a constant stream of relevant, sharable content to your audience, we offer extensive industry-specific research to guide your content marketing decisions ensuring all communication is executed in a meaningful way through your social media to your networks.

Copywriting

Particularly in social media posts where every words counts, the importance of wordsmithing, linking, tagging, hashtagging, etc. cannot be overstated for getting eyes on your content and driving customers through the sales funnel. We know how to craft creative posts and updates that will get clicks, likes and shares to keep your social media sites hoppin’ (and your SEO, too!).

EMAIL MARKETING

For every $1 spent, $44.25 is the average return on email marketing investment. 80% of users report opening email on a mobile device. Email marketing that is strategic, targeted for your audience, and optimized for their use is a must in today’s digital-dependent world.

Whether you are starting from scratch or want to take your current program to a whole new level, we will put together an email marketing plan that will engage your audience, facilitate interaction and move the needle for your business.

Email set-up

Converting your website traffic into customers often starts with an email opt-in. We will set up your new email system and link it to your website so your online visitors can automatically sign-up to receive your updates, offers, and news.

Strategy, design & copywriting

We will develop an effective email communication strategy and an implementation plan that delivers your content in a relevant and valuable way to your audience. Whether it’s a weekly email, a monthly eNewsletter, or a one-time campaign, we’ll create a design and message that fits your brand.

We’ll develop and maintain an editorial calendar with relevant and applicable content to keep your audience engaged and your brand top of mind.

Program management

Don’t have time to manage your email marketing program? We are here to help! We will create and send meaningful content from your branded platform to keep your audience engaged. Let us manage your entire program from design to scheduling to analytics, so you don’t have to lift a finger!

BRANDING & DESIGN SERVICES

Branding is one of the most important aspects of any business. Your brand tells your customer exactly what they can expect from your products and services, and it differentiates you from your competitors. It’s your look and feel, and it’s the way people will identify and connect with your business.

Defining your brand is a journey of self-discovery and we can lead you through the process. We will help you explore and then bring your vision to life, which can include: logo, colors, name, font, tagline, imagery, and more!

Design Services

Graphic design can be an integral step in the process of establishing and maintaining a successful business. It is an important tool that enhances how you communicate with your customers. Good design can set you a part from the competition. We offer: logo design, business cards, brochure layout, ad layout, and more!

MARKET RESEARCH

Successful businesses all over the world conduct market research in order to stay afoot of changing market trends and to retain their competitive edge. Whether your business is in start-up phase or expansion phase, market research is vital for understanding the critical characteristics of your target market. Market research services we provide are:

  • Focus groups
  • User interface testing
  • Beta testing
  • Sample placement

INFLUENCER / BLOGGER PROGRAMS

Word of mouth and peer recommendations are very effective forms of advertising. This is further amplified when the people talking about your brand are individuals who have established their authority and credibility with a large audience around a certain topic or subject matter. They are considered influencers in their respective communities because of their ability to affect the actions and behavior of people.

We will create a customized influencer/blogger program to generate brand awareness and word of mouth customer reach through targeted and well-matched influencers in ways that are authentic, meaningful and measurable for your brand. Our network of 500+ professional bloggers are serious about how they partner with brands. And our experienced team knows how to identify and engage with them in a way that garners results.

We will create a program that delivers authentic, shareable content about your brand and is amplified across blogs and social media channels like Facebook, Twitter, Instagram, Pinterest and more! Your brand will receive quality exposure within your target market facilitating conversations about your brand.

We provide end-to-end solutions for your blogger/influencer program, including:

  • Identify and select the best bloggers for your brand
  • Create a campaign strategy
  • Engage and manage the blogger relationships
  • Post campaign reporting

We can also help with:

  • Product seeding – reviews and promotions
  • Longer term ambassador programs
  • Twitter chats with bloggers and influencers
  • Ongoing blogger programs and relationship management
  • And much more!

CONTENT MANAGEMENT

Blogging

Unique and regular content is one of the best strategies to increasing your brand’s exposure and search ranking. Regardless of which marketing tactics you use, quality content creation and marketing should be a part of the process. Let us help you create a strong pipeline of content to facilitate social sharing and engagement.

Content creation will help drive:

  • SEO (including local search optimization)
  • Social sharing & engagement
  • lnbound marketing
  • Brand trust
  • Top-of-mind awareness

We offer full service, customized, strategic blogging solutions for your business.

Social Media Strategy & Planning

Last year the volume of messages sent from consumers to companies through social media channels increased by 21%. Being active in social is no longer a choice for an established business. People not only expect information about products and services to come to them but they also expect an immediate response when they communicate with a company through these channels. Social media is a way to establish a brand personality, connect on a deeper level with your customers, then manage and foster these valuable relationships until they become champions of your brand.

Currently, Facebook has over 1 billion active users per a month and Twitter has 255 million users. That’s a lot of potential customers! Converting a new customer is highly dependent on being at the right place and time when the need for your product or service arises. We take the guesswork out of how, when, and where to connect with your target audience. Then we educate them on what makes you unique in your industry. Voila! Watch your business grow!

Our team of social media veterans will develop a strategy and plan based on your company needs. We offer social media packages that are custom crafted to match your business goals.

Content Research

You’ve heard it before and it’s true now more than ever; content is King. To produce a constant stream of relevant, sharable content to your audience, we offer extensive industry-specific research to guide your content marketing decisions ensuring all communication is executed in a meaningful way through your social media to your networks.

Copywriting

Particularly in social media posts where every words counts, the importance of wordsmithing, linking, tagging, hashtagging, etc. cannot be overstated for getting eyes on your content and driving customers through the sales funnel. We know how to craft creative posts and updates that will get clicks, likes and shares to keep your social media sites hoppin’ (and your SEO, too!).

PAY-PER-CLICK ADVERTISING

What makes working with us different? We are marketers first, and we create your paid ad strategy based on that expertise. We craft copy that converts. We incorporate your ads into the overall marketing plan we have custom designed for your brand. These strategies are not exclusive of each other – to give you maximum ROI, they must work cohesively.

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out people who aren’t. And you can track whether those people clicked on your ads. We are a Google Partner which means we are Google Ads & Analytics certified and can strategically manage all of your pay-per-click advertising needs.

Why should you do pay-per-click advertising? 

  • 4 out of 5 consumers want ads customized to their city, state, zip and immediate surroundings.
  • 50% of those researching on smart phones and 34% on computer or tablet visit a store within a day.
  • Search ads drove an average increase of 66 percentage points in top of mind awareness.
  • 75% of people who find local, helpful information in search results are more likely to visit the physical stores.
  • Display advertising has proven to increase traffic to websites by 300%.
  • Search ads can increase brand awareness by 80%.
  • On average, 41% of clicks go to the top 3 paid ads on the search results page.
  • Businesses make an average of $2 in income for every $1 they spend in Google Ads.

What can we do for your brand? Give us a call and we will walk you through some initial thoughts and strategies around pay-per-click and how it should fit within your marketing efforts.