3 Reasons It’s Critical That Your Small Business Has A Solid Content Marketing Strategy

by Keri Stafford December 01, 2018
person discussing marketing in front of computer

By Keri Stafford

If you are a small business struggling to attract and retain customers, take the time to create a solid content marketing strategy. Competition is fierce, there are probably many other businesses out there like yours vying for the same customers, making it vital that your content stands out from the rest.

Here are three key reasons why your small business needs a strong content marketing strategy:

Consistency builds brand awareness

Consistently providing your audience with information they want to read, that is relevant, and that they will ultimately value will only increase the chances that they will do business with you. The more your target audience becomes familiar with your brand, through consistent and fresh content, the better.

If you provide valuable content to your audience on a frequent basis, the next time your customer needs the kind of your service you offer, whether it’s roof repair or dental care, the likelihood that your business comes to mind first will only increase. 

It builds trust

You are the expert. Your audience needs to regard you as one especially when so many people feel overwhelmed by the sheer number of similar options. How are they supposed to pick the right one – the business that they can trust?

If you are a local catering business that provides classes, recipes and helpful information on healthy and innovative lunches for kids, take the time to build your brand as the trusted expert on healthy school lunches through a strong content marketing strategy. Your use of innovative recipes, great imagery, and testimonials from happy customers will quickly make you the go-to source for healthy lunch box ideas.

Once your customer base starts seeing you as a trusted expert, they will continue to come to you first. They will also spread the word about your small business to their friends – generating even more leads.

More people will find you through search

The more content your produce, the better the chances are that someone will find you through a google search or social media share. Publishing new and relevant content leads to more folks clicking through to your website. More importantly, if your articles or blog posts pop up on a google search result, potential customers that didn’t know you existed will start to find you.

Remember to be smart with your content marketing strategy through consistency, building trust and making your business search engine optimized – and see your small business grow!

About the Author

Keri headshot

Keri Stafford is Director of Marketing & Operations at Luminary Digital. She can find a reason to use a spreadsheet for just about anything and is so obsessed with content marketing that she won’t stop talking about it. Tweet to Keri: @keristafford. 

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