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User-Centered Website Design

by Keri Stafford January 09, 2020
web design

Did you know that your website is your most important marketing tool? Think of it as the store front of your business. It is most often the first touchpoint potential customers will have with your business – so you’ll want to make a great first impression! That’s why it is so important to have the user in mind when you are planning and building your website.

Websites That Convert Start With The User In Mind

When it comes to your website, it’s so important to intimately understand the user journey. Analyze your business and then set the path, from end to end, of how your user might get to your site, what actions they might take throughout your site, and what ultimate conversions goals need to be set. Look for the pain-points early in the process so they can be solved during the design phase of the project. Early discovery and solutions to user pain points means a more cost effective site for you and a better experience for your user.

Responsive Sites Are A Must

Mobile usage has officially overtaken fixed internet access, which makes having a responsive website incredibly important. A responsive website “responds to” or resizes itself depending on the type of device it is seen through – smartphone, tablet, or desktop computer.

Google recently implemented algorithm updates that will have a “significant impact” on mobile search results worldwide. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and demotes sites that do not. Making the need for a responsive website crucial to your business.

Why We Love The WordPress Platform

Our preferred website platform is WordPress. WordPress currently powers 23% of the internet. Over 60 million people, from small business sites and blogs to giant media organizations like TIME and CNN, are using WordPress to power their websites.

Built-In CMS

WordPress is also a Content Management System (CMS) that offers powerful, yet flexible, web solutions. It is the most user-friendly system we have found and is easy for a business owner to have the ability to add content and make changes. No more paying hourly for website updates. It’s easy to learn how to manage your own content. Which will enable you to update your content and add blogs more frequently which is good for SEO and provides more original content for your social channels. It’s a win-win.

Why We Love The Shopify eCommerce Platform

For eCommerce our preferred platform is Shopify. It has a user-friendly interface, it’s easy to navigate and offers all the features needed to build and run a successful eCommerce store.

Luminary Digital specializes in user-centered website development. If you need a new website or your website needs a refresh, contact us today for more information on how we can help.

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