Our preferred platform is WordPress. WordPress currently powers 23% of the internet. Over 60 million people, from small business sites and blogs to giant media organizations like TIME and CNN, are using WordPress to power their websites.
Our preferred eCommerce platform is Shopify. It has a user-friendly interface, it’s easy to navigate and offers all the features needed to build and run a successful eCommerce store.
Mobile usage has officially overtaken fixed internet access, which makes having a responsive website incredibly important. A responsive website “responds to” or resizes itself depending on the type of device it is seen through – smartphone, tablet, or desktop computer.
Google recently announced algorithm updates that will have a “significant impact” on mobile search results worldwide. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and demotes sites that do not. Making the need for a responsive website crucial to your business.
We are marketing analysts. That means we intimately understand the user journey. We can look at your business and see the path, from end to end, of how your user might get to your site, what actions they might take throughout your site, and what ultimate conversions goals need to be optimized. Our insights help us to discover pain-points early in the process so that we can solve them during the design phase of the project. Early discovery and solutions to user pain points means a more cost effective site for you and a better experience for your user.
WordPress is also a Content Management System (CMS) that offers powerful, yet flexible, web solutions. It is the most user-friendly system we have found and is easy for a business owner to have the ability to add content and make changes. No more paying hourly for website updates. We can train you or one of your staff to learn to manage your content. That also means you can update your content and add blogs more frequently which is good for SEO and provides more original content for your social channels. It’s a win-win.
Luminary Digital revamped my website and while I expected a top notch, beautiful and functional site, I certainly received much more! The team delivered a site that was not just functional and lovely, but incredibly effective in terms of getting me new referrals. My phone and email have been filled with new client contacts and requests for services. I am so grateful to Luminary Digital for a job well done. As a matter of fact, the site will pretty much pay for itself in three months just based on improved referrals!