Advertisers are missing the mark when trying to market to moms, who represent a whopping $2.4 trillion market. A new
Information Provided By: BabyCenter and Interactive Advertising Bureau 2015 State of Modern Motherhood: Mobile & Media in the Lives of Moms February 2015
Women are powerful consumers, making up or influencing 70-80% of purchasing decisions in a household. Many of these women are moms. They